As you know, Playboy has a long history of driving conversation around sex and intimacy, not just through our editorial, but also with consumer products. The new CBD products from Playboy join our existing line of Sexual Wellness products.
Additionally, we saw a need in the market (and the bedroom). These new products from Playboy were designed to help address the “orgasm gap” -- the phenomenon covered in Playboy’s reporting and in recent independent scientific research that 85% of men climaxed the last time they had sex, compared to just 64% of women, and that 95% of heterosexual men in the U.S. reported they usually or always orgasmed during sex, compared to just 65% of heterosexual women.
We hope to bring attention to this issue, and help our audiences begin to close this gap, with more conversation and products designed to enhance pleasure.